PRIVACY POLICY.

Alder Preece Ltd (“Alder Preece”) is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible way.

1. About This Policy
Alder Preece Ltd (“Alder Preece”) is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible way. This policy outlines how we aim to achieve this and includes the information collected when:
You use our website (www.alderpreece.co.uk)
You make enquiries via our website
Someone is interested in working with us
By using our website, you therefore consent to the collection and use of your personal information by us as detailed in this Privacy Policy.
2. Definition of Personal Data
Personal Data means any data that relates to an identifiable person who can be directly/indirectly identified from that data. In this case, it means personal data that you give to us via our site.
By providing your personal data, you agree that we can use your personal data in accordance with this policy.
Ensure you understand this policy in its entirety and take your time to read it.
3. Who Are We?
Alder Preece is a leading electrical contractor based in Ross-on-Wye in Herefordshire.
Alder Preece Ltd is a company incorporated in England and Wales with registered number: 10660385
Our registered office and main trading address is:
Trenchard House,
Edde Cross Street
Ross On Wye
Herefordshire
HR9 7BZ
Our registered VAT number is: 102608555
4. How Do We Collect Information from You?
We collect information from you:
When you request our services
When you browse our website
When you leave feedback or a review
When you sign up to marketing emails
5. What Type of Information is Collected from You?
When you request our services, you will be asked to submit personal information. We collect this information so we can perform the work requested and provide you with the best level of service.
When you request our services, Alder Preece collects information such as:
Your name
Your address
Your telephone number
Your email address (used for estimates, job confirmation, and feedback emails)
Your billing information taken for deposits, or holding credit card information for use in the case of cancellations
Any comments/feedback you submit
Marketing preferences (whether you opt-in or opt-out)
When you access our website:
There is “Device Information” about your computer hardware and software that is automatically collected by Alder Preece. This information can include:
Device type (e.g. mobile, computer, laptop, tablet)
Cookies
Operating system
IP address
Browser information (e.g., type, language, and history)
Access times
Settings
Referring website addresses
Other data about your device to provide the services as otherwise described in this policy
Location information (we may receive your generic location, such as city or neighbourhood)
6. How is Your Information Used?
Our use of your personal data will always have a lawful basis, either because it is necessary to complete a booking, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests.
We require the information outlined in the previous section to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping
Sending you service emails (estimates, booking confirmation, feedback and service reminders)
Improving our products and services
Sending marketing communications if you have opted in to receive them
We may use the information to customise the website according to your interests.
7. Who Has Access to Your Information?
We employ a range of technologies to protect the information maintained on our systems from loss, misuse, unauthorised access or disclosure, alteration, or destruction. We will not sell, distribute, or lease your personal information to third parties. Any personal information we request from you will be safeguarded under current legislation.
We will endeavour to take all reasonable care, in so far as it is possible to do so, to keep your information secure, but, in the absence of negligence on our part we cannot be held liable for any loss if a third party procures unauthorised access to any data we hold.
You may choose to restrict the collection or use of your personal information at any point. Please refer to the ‘Your Choices’ section of this Privacy Policy for details.
8. How and Where Do We Store Data?
All information collected from users of this site is owned solely by Alder Preece.
We only keep your personal data for as long as we have your permission to keep it, in order to use it as described in this Privacy Policy.
From marketing emails, whereby you have opted-in verbally, or digitally through our chosen e-marketing platform.
9. Profiling
We may analyse your personal information to create a profile of your interests and preferences, so that we can contact you with information relevant to you.
10. Your Choices
We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not pass your details to any third parties. Furthermore, you can change your marketing preferences at any time by contacting us by email at: mail@alderpreece.co.uk.
You have a right to request a copy of the personal information that Alder Preece holds about you and have any inaccuracies corrected. Any such requests should be made by email to: mail@alderpreece.co.uk.
You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it. We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.
We use customer feedback to develop and improve our services and may post your comments about our services on our feedback page. If you do not wish to have your comments posted on our website, please indicate your desire not to be included by appending the comments section.
11. Changes to This Statement
Alder Preece will occasionally update this Privacy Policy to reflect company and customer feedback. Alder Preece encourages you to periodically review this statement to be informed of how Alder Preece is protecting your information. This policy was last updated in January 2019.
12. Contact Information
Alder Preece welcomes your comments regarding this Privacy Policy. If you believe that Alder Preece has not adhered to this Privacy Policy, please contact us and we will aim to use commercially reasonable efforts to promptly determine and remedy the problem.
If you have a question or query in respect of the information collected on this website, please email us at: mail@alderpreece.co.uk.